Chicago’s iconic Greektown came to Idea Booth looking to revitalize their neighborhood, preserve its rich cultural heritage, and entice tourists to include a trip to Greektown in their travel plans.

They also needed a new brand identity and a redesigned mobile responsive website that would capture the essence of Greek culture and entice tourists to include a trip to Greektown in their travel plans. 

Working in close collaboration with the Greektown team, we developed a cohesive brand strategy and guide that allowed for the creation of social content, promotional material, and a new website. 

Taking our efforts a step further, we added a twist of modern culture by commissioning Greek artists to create custom murals around the neighborhood.